- It represents a cultural shift because consumers are intrigued to look for more info and make connections through media. This forces both new and old information to combine and allow the reader to decide which they want to believe. The first condition is when the same content is made available to travel through different channels and to take new forms. The second is when it is more desirable for people to send messages to many different channels instead of just one.
article?
- 1. The flow of content across media platforms. 2. Cooperation between multiple companies. 3. The behavior of media audiences who will search for what they want.
-In the past, it was very difficult for people to get their work out to the public, and only a few (usually rich) people were known. Nowadays, anyone can post what they want and anyone can read it. Nowadays, we also have many different ways to spread information, and it is quite easy. People anywhere can search for their interests and find it within seconds thanks to digital convergence.
-Old media never disappears. "Old" media is always available for anyone who is searching for it. You can find TV shows from in the past or music from the past if you search for it. Its not that new media replaces it, it just adds more and more information to the media.
-Media convergence has made the world of media more equal for all people. Both levels have a more equal opportunity to share their work with people on the internet. Traditional concepts do not exist much today because nowadays, everyone can share their messages across the media, unlike before when it was just a select few.
-I believe it is a lot easier for people studying communication and journalism to get noticed. Like I previously stated, it was more difficult to get noticed in the past. Now, you can post your feelings, your music, stories, videos, or anything on the internet and get noticed by someone somewhere. The media will continue to expand over the next years, and there might even be new forms of media to be made in the future. In the article, they discuss it will be more difficult for journalism majors because there is more competition to find "traditional style writing". But personally I believe there are more opportunities now than there was before.
